Optimization for search engines: five steps to configure your site for SEO

When you have a website you obviously want to get as many visitors to this site as you can. The way to get more visitors is through optimization for search engines (SEO or Search Engine Optimization). In other words, you want to create your website for search engines so that people can find your site when they search for certain keywords. Here are 5 steps to create a website for SEO.

Step 1: Know that each page should be optimized

The first step in optimizing for search engines is to always remember that every page of your site should be optimized. Each page is treated individually by search engines. So be sure to apply the SEO tactics required for each page.

Step 2: select the keywords and phrases for each page

The next step in creating a website for SEO is to carefully choose the best keywords and phrases for each page. You want the keywords and phrases are the subjects covered by each page.

Step 3: Find a solid title

You should also look for a strong title for each page carefully. The title should include important keywords and phrases. It is very important to optimize for search engines.

Step 4: Place the keywords in the tag "Title" in the "Meta Keywords" and the "Meta Description"

Another important step in optimizing for search engines is to place the keywords in the title tag ("title"), the "meta keywords" and the "meta description." This is an important step that you can not afford to forget. This will help search engines find your pages to rank for keywords and key phrases important.

Step 5: Repeat the keywords through the text of each page

The last step in creating a website for SEO is to repeat the targeted keywords throughout the text on each page. You must use the keywords several times in the text. However, you do not want to use the keywords too often. This would make your unpleasant to read text, and this could also push the search engines to penalize your ranking in the search engines or completely stop the ranking of your site.

You are with the 5 steps to create your website for search engines. Be careful to select carefully the words and phrases that are most important to your site and each page within the site. Then insert the keywords in the title, in the tags of "meta description" and through the texts of each page. If you do these things then you will rank well in search engines and get more visitors to your site.

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Optimization for search engines (SEO) peeled [solopreneur Podcast # 5]

1. File: SEO Explained

Definition :

Optimization for Search Engines (SEO, Search Engine Optimization) is a set of techniques that can be positioned in the best web in the organic results of search engines for keywords defined a page.

Objective : Receive targeted and sustainable traffic.

White hat SEO vs. Black-hat SEO . The first includes techniques that appeal to Google and the second is to fool Google. It can be very effective but it is very risky. I recommend.

Advantages : free traffic and targeted

Disadvantages : Time-consuming algorithms and changing over the years

Onsite SEO

Importance of content :

• Google reference the content of a site and not the design, the style of your writing, for example. It is mainly written content
• The quality of content is also important. The use of targeted keywords is paramount. You must write a text that contains words that we want to be referenced.
• Do not copy content from another site. Google will realize that you are not the original author of this content. If this "theft" is repeated often, your site can be punished by Google.

Coding :

• The hierarchy of the site must be well done. Use tools such as Prestashop, Magento or WordPress help much.

URL :

• Short
• Relevant
• Incorporate keywords

Meta tags and tags :

• Tag title (title tag)
• Meta description (meta description)
• alternative text (alt text)

Offsite SEO

Importance of Links : Links are the currency of the web. The more you have, the better. It also has to be quality links (from authority sites that share the same theme)

To acquire links actively:

• Join directories (ranking of the best links: http://boost.bookmarks.fr/liste-201110.html )
• Writing sponsored articles (but beware
• invited papers

Social Media or SMO (social media optimization)

The likes, tweets and Google +1 are extremely important for SEO of a website. It is imperative that you installed these buttons on your site.

-> Free Training Video on Web marketing: Ê  www.ecommercer.fr / training

2. My News

• This podcast Solopreneur was voted number 1 on iTunes in the new categories for Business and Marketing
• Display advertising on c e website (just below the title)
• Balance husked month of March 2012 + interview
• Writing my eBook for For Him Blog
• Project communication POURE  Move your Paris City Ê during the Saints 2012

3. Tool: Rapportive

Rapportive allows you to see details of your contacts without doing anything except to connect to social networks. You can also add details.

Very useful for storing previous contacts and saves time not having to go read emails précédents. Ê can also see if they subscribe to our mailing lists Aweber. You can also add social media. Free tool.

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10 mistakes to avoid when optimizing for search engines

Search engines (Google, Yahoo, Bing, Baidu ....) are always the number one place where people turn when they want to learn something new or solve problems. If you want your website to attract users and to maintain the level of care they need to survive, investment in SEO (SEO) is obvious. However, the (SEO) done wrong can sometimes end up doing more harm to your web site well, and it is easy to make mistakes if you do not have experience in the optimization search engines . Here are ten things to avoid if you want your website to succeed in the search engines.

Mistake # 1 - Bad UI and UX

It's amazing how many webmasters still believe that you have to sacrifice the user interface and user experience to obtain the best results in search engines such as focus on building links. If anything, the opposite of how search engines work today. Algorithms is like the Google Panda is designed to lower the sites that offer users a bad experience and poor.

The site design and design are always starts with the user and the search engines come second.

Test your interface by placing it in front of your users. Experience has taught us that the vast majority of users will interact with a website in the same way, and just a small sample to see how many of your users will react to the design and how will behave .

Mistake # 2 - low speed loading Web pages has an impact on SEO

Do not assume that all users of your website has a fast internet connection like yours. So avoid using Flash-based and do not use images or animations where the text will suffice interfaces. This is especially important with the recent push the mobile experience, where internet connections are much slower compared to wired connections.

A large proportion of visitors to your website leave if the site does not load after a few seconds after dialing the website address. You do not have to sacrifice the media, but it should load the latest and the site should be usable without it.

Do not skimp on accommodation. Nothing is more frustrating to a user that the use of high-speed Internet and still struggling with a website that loads as if it was 56K.

Mistake # 3 - Ignorance of the use of social media

Even if all of you assumed this is the search engines, you've probably heard the expression, social networks, then you would still need to care about social media. Search engines currently use social signals in their ranking algorithms (such as Google search engine which gives the advantage to Google+ signals). While they are not as important as the links, but social signals become more and more a sign of confidence that gives legitimacy to your other signals.

Mastery of social media requires more testing the placement of your social buttons. It requires the creation of content that requires to be shared and regular contact with your target audience. Interaction with social influencers may be more importante.vous have reached this stage you can also read  Social media can they be your primary marketing strategy?

Mistake # 4 - Blog Content with worthless

Search engines are being designed to evaluate how a page solves problems for its users. It's not a perfect system, as everyone who came to a spam site knows, but it tends to filter spam over time.

With each element and each line of content you create, you must identify the problem, it tries to resolve and make sure it solves the problem better than any other content on the web. If you can not do that, that is to say, to enhance your content from the rest of content on the web, this means two things: either you target your content with keywords saturated or n do not invest enough in your content.

This is where it's worth it to hire talent from outside. If you are not informed enough on the theme and without professional knowledge, or do not have the talent to present the most useful way, then it'll just pay someone with experience professional quality. Hire someone with a popular blog on the theme and leverage their reputation to build your own. This is what you can really stand out in the competition.

Mistake # 5 - Targeting search engines rather than

The days of keyword density is completed, and they ended long ago. It's amazing how many times we still face this misconception. If your keyword is in the title, and that's what the article is about, you have met your needs keyword. Trying to impose any kind of artificial frequency in the use of keywords is reflected in an article that looks like spam to any visitor who reads it.

The same goes for the optimized anchor text. Yes, if you can fit a variation of your keyword in the anchor text of a backlink, you should do it occasionally. But anchor text is not the holy grail of link building as it once was. In fact, an over-optimized anchor text is a destructive force that can actually harm your ranking or find yourself penalized by the search engines. While you concentrate on building links that get a click-through.

One of the most positive signals that you can send to search engines currently is a repeat visitor. If a user searches for a phrase and clicks through your site more than once, the search engines take this as a very positive sign and send more and more users to your website.

Using analytics to monitor which pages have the highest number of visitors in return. So with these pages you need to emulate your next articles, and these are the pages that should be encouraged.

Mistake # 6 - Wrong site architecture and URL Rules Appointment

This is a particularly easy mistake to make and it can be harder to do the things that you might expect. Here are some things you should try to avoid:

Several pages with the same or similar content, it is particularly problematic for e-commerce sites, they often harbor a large number of articles with similar content based on different products. If possible, you want to change the contents of the articles so it is different for each product. It is not always possible, of course, and it can consume a lot of time to do so. Another possibility is to simply put noindex for pages with duplicate content so that Google can not see. Yes this method will filter the pages of products displayed on the search results, but also prevent an algorithmic demotion of your site.

Dynamic URLs - they can be a crucial element in some interfaces, but they can be very disturbing for the search engines. Once again, you want to ensure that your dynamic URLs are created in a folder that gets noindexed, or it can lead to lead to massive duplicate content issues, and confusion of the search engines about what page to display in the search results. So create a single canonical URL for each piece of content on your site and focus on the promotion of these elements. So do not forget Noindex for your dynamic URLs.

Appointment Meaningless URL it is less a problem than it was in the past, if the architecture of your site is already built around the wrong URL, go back and change the bad URLs is actually against-productive. However, to maximize the utility of search engines, you want to adjust how URLs are built in the future, a good appointment URL hierarchy makes clear site and explains what she's talking about each page.

Redirection, - in general, you should avoid redirects where possible. Too many redirects tell the search engines that your pages are unstable and will not withstand the test of time. Redirects are sometimes unavoidable, but you need to run properly. In almost all cases, you must use a 301 redirect, not a 302 redirect or 307 redirect. A 301 tells the search engines that the page has moved permanently, and the search engine treats it as a link to the new page. Redirection always causes a drop in the power rankings of the old page to the new one, however, avoid the use of redirects when you do not need.

 Mistake # 7 - Do not claim Google+ Authorship

Google + is one of the less popular social networks, and it is not uncommon for the digital marketing specialists and webmasters to ask why it is worth it to claim the Authorship. It is a mistake, because Google + is the social network that the search engine Google offers free access to its signals. Every interaction on this social network is monitored and controlled by the search engine, but Google can usually tell which accounts are managed by real humans monitoring the activity on their other properties like YouTube and Gmail.

Google calls + Authorship be worthwhile even if it was just a simple advantage: capture your photo on the results of research. By placing your picture next to your search result, Google + Authorship makes your search results stand out and seem more trustworthy. Inevitably, this encourages clicks and sends more traffic to your website.

Many believe Authorship will eventually participate in a concept called AuthorRank well. AuthorRank would give higher rankings to articles that have been written by authors who have sent positive signals in the past, and probably that show a lot of activity and draw attention to Google+.

Mistake # 8 - Build too many links in a short time

Any strategy that allows you to build a large number of links on your own or through an automated software is dangerous. This sends artificial signals to search engines, and it indicates that the profile of your link is being manipulated: it is not natural but artificial. This can lead to rapid penalties that hurts your position then a decline in traffic and damage to your income.

Do not confuse things, this is a warning to caution against the use of tactics that attract a large number of natural links in a short time. These artificial strategies are totally above board, for strategies against the construction of the long-term bonds are the best possible way to improve your positioning in search engines.

The question is where the links are. Google disapproves of the links that you build yourself. It's that simple. Ideal for Google is that all links to your site should be quite natural, and no one would tell a link to their own website.

This is clearly a lack of sense of reality, but it should help you understand how to approach the creation and strengthening your relationship. Just because a link is built by hand this does not mean that it is a link that Google wants to see. To protect your site in the long term, you need to focus on building links that are defensible as marketing efforts.

A question asked very forums and blogs SEO: would I build this link if it were a nofollow link? If you would not, it means that you create the link purely to manipulate the search engines, and it means that your method of building links is strictly outside the terms of use of Google. This is true even if the content is of high quality and everything else is done.

In asking this question, you can focus on building links that bring traffic to your site and promote the content in places where it will attract natural links. This not only sends all the right signals to Google, it also ensures that your marketing strategy will be successful even in the absence of search engines.

Mistake # 9-Ignore the value of content marketing

Content marketing is the art and science of attention and build trust with the content alone. This is to promote your content in places where you can increase your reach and customer loyalty with content that keeps on giving. This means that you increase profits content beyond pure SEO, start to embrace the power of social networks and email marketing, and you start to think about the comments and other collaborations as an opportunity to send your site visitors from other sources of traffic "referral traffic".

It also means that you start to put a little less emphasis on website traffic and a little more focus on the impressions of the brand. Several studies suggest that perceptions of the brand influence sales of more clicks do, and that should influence your approach. Clearly, it is always better to have print on your own site, where the data are more easily measured and you have full control of the message, but if you focus too much site traffic, you will lose the opportunity to increase prints elsewhere.

In conclusion, the sale means satisfied to learn about how the viral promotion works, and what makes people want to continue to pass along a piece of content. Viral promotion is one of the most important ways to increase your reach, although it is important to take the right balance between the scope and relevance.
Moreover, it is important to recognize that customer loyalty Equally important is that increasing your reach, and approach each goal is different.

Mistake # 10 - Wrong choice of SEO Agency

It is almost always better to hire a SEO agency (SEO) than trying to do it yourself, but choose the wrong agency may be even worse. Here are some criteria to consider when you choose an SEO agency:

• An SEO agency should have some emergency and contingency plans, or if they fail to deliver results or you do not hang by a penalty.

• The SEO firm should have a unique selling proposition that distinguishes them from other SEOs.

• They must be transparent with you about SEO the way they do business.

• They should be based primarily on the tactics and strategies that work, no matter how little the search engines change.

• It should specify how they intend to do, as SEOs, you an authority in the industry when they are not experts in your industry.

• They should have strong communication skills and interpersonal skills.

• They should share the results of previous success.

• You must play an important role in the process of SEO for your industry.

The important thing to remember is that SEO is evil can actually do more harm than good

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5 SEO tips to optimize your placement in search engines

5 SEO tips to optimize your placement in search engines

Recently, I read the guide focuses on SEOmoz SEO (Search Engine Optimisation) and is very useful for any tourist wanting to properly position the company website in the search engines. So I wanted to share with you some of the tips here because very little business in the tourism industry know what is SEO, what are the basic optimization techniques and why it is essential to use from a strategic point of view.

What is SEO?

First, before you start , what is SEO? SEO or Search Engine Optimization is actually a set of technique that optimizes the natural or organic SEO of a website on search engines. The objective here is to position or index the site in search engines by keywords corresponding to some of the main themes site. For example, the tourist office in Hawaii , it would be well positioned on keywords such as "tourism Hawaii ", " Hawaii travel ", "vacation Hawaii" , etc. . and a multitude of variants and derivatives of these keywords directly related to the content of the site.
By natural or organic SEO means search results that are naturally displayed by the search engine after a request and not the links sponsoriés which is most of the time to the right of the screen. Also here is a picture that I used in a previous post permenttant better understand what SEO versus SEM . The results outlined in red are paid (SEM ), while those appearing at the bottom come from natural or organic (SEO ) .

How to use SEO techniques can help your tourism business to perform better ?

Now that you know what SEO, it is important to know what these optimization techniques can help your tourism business to perform better according to your business goals. Indeed , what are the benefits of investing in SEO for your business?
Knowing that 74% of Internet users use a search engine to find their stay online [ Journal du Net ] , one understands how the use of SEO techniques can help you generate leads and sales on your site or simply increase your reputation or your brand . According to a recent study by JupiterResearch and NPD Group , 70% of Internet users will consult the first page of search results. This percentage drops to 17 % for the second page of results , 7 % for the first three pages and only 8 % for 3 or more pages . In an age where 50% of Internet users book their travel online , now we see the importance of our position in the first page of results on the search engines for some strategic keywords that you have previously determined using an analysis of our website and those of competitors .

5 SEO tips to optimize your placement in search engines

Now for 5 SEO tips to help you better index your site in search engines . Far from being a comprehensive guide ( SEO is a very complex discipline and constantly evolving ) , 5 these techniques can help you make some small changes to your site so that it is better position in search engines .
Do not aim the first page of results with these techniques because SEO techniques take time to bear fruit and techniques represent only a small part of what can be done in terms of SEO . Hire a SEO expert can be a very cost-effective solution for any business wanting to position themselves . Moreover, according to the firm eMarketer , marketing managers in the United States has to spend 19.3 % of their budget to SEO search engine , while this percentage is expected to rise to 22.8% in 2011. Here are five SEO techniques at the structure of your website:

1 . Structure your URL correctly

It is important to structure the URL of your site so that search engine spiders index them faster and easier. Indeed, if you are the tourist office in Hawaii and you have 3 main section in your site Explore , Learn and Plan , it is important that the URL of each page of these subcategories is well structured according to these categories. For example, Hawaiian Culture page is part of the Explore category and its URL should be structured to reflect this categorization. An example URL would be http://www.gohawaii.com/about_hawaii/explore/culture_of_hawaii not http://www.gohawaii.com/culture_of_hawaii .

2 . Rewrite your URL

A mistake often made ​​in certain website is seeing written this way URL: http://www.gohawaii.com/1136_fr?900_ % 76.html . This writing does nothing indexing your pages in search engines. It is better to write your URL using the title of your page or keywords very specific and relevant to the content of your page , such as: http://www.gohawaii.com/about_hawaii/explore/find_adventure_in_hawaii . Thus, it is understood that this is a page on the adventure in Hawaii and search engines index your pages more easily activities. You can use a Mod_rewrite module to optimize writing your URL easily.

3 . Add content and update your site frequently

Another easy way to improve the indexing of your pages is way to update your site frequently . The higher your site will be updated often , more search engines tend to index it to a higher level . Indeed , the engines give more value to the recent content that the content has not been changed for a long time and that's why you win advantage to frequently update your site. Having a business blog is a good way to make sure you have the latest content and frequently updated to index your site. User comments and notes written on a frequent basis provide new content for search engines (provided of course maintain your blog and add content ;) ) .

4 . Avoid duplication of content

Another SEO technique to follow is to avoid duplication of your content. In fact, search engines penalize sites that have duplicate content and do not know the difference between the original content and duplicate content. It is therefore important to ensure that your content is not reflected fully in another place on the web or you do not have two identical pages ( for example, your old domain and your new domain name) . CopyScape The site can also help you find duplicate content for your website .

5. Make sure you have quality links pointing to our site

A common belief about SEO is that important for a website is to have the largest number of links pointing to our site to be well indexed by search engines. Note that this is false. What is important is not the quantity of links pointing to your site, but the quality of those links . By quality , we mean a number of factors including the age of the domain name, the credibility of the site in search engines , its page rank, etc. . In short , make sure to partner links with quality websites that are credible to search engines and not just target the quantity of links .
In short, this is a appercu SEO techniques . For more information , you can visit Positionnermonsite.ca site that gives you valuable tips to optimize your site for search engines. On your side, as a tourist company, you invest now in SEO ? If not , consider yourself to invest a portion of your marketing budget shortly ? Hope to hear from you and the next post !
Karine

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New Information! Help on optimizing for the search engines to your website

New Information! Help on optimizing for the search engines to your website

Introduction

Most internet users access web sites using search engines. For this reason, it is important to take effective measures to optimize the results lists of search engines (Search Engine Optimization (SEO)). The aim of these measures is to improve the position of your website in the ranking lists results of search engines such as Google, among others, to increase the chances that your website is found by potential users. This kind of question is frequently asked in our Knowledge Community . That is why we decided to give you all the important information on the subject of optimizing for search engines in this help topic.

Terms of optimization for search engines

How search engines such as Google, Bing, Yahoo work, etc.. ?

Search engines use many "robots" on the web that look and index all new website content (text, images , videos, etc. . ) . Important to know : these robots are particularly interested in the links and follow to reach the page behind them.

What does it mean for your website ? In addition to good content and links that feed your website, links contained on other sites and redirecting to yours are also very important . You should know that Google ranks websites linked appears on many other sites as particularly important. This affects the so-called " page -rank " ( ranking sites ) and on the position resulting in lists of search engine results .

In other words, many direct links from other websites, communities , portals , forums, etc. . are very positive for your search engine optimization measures.

Optimize your personal website :

When you start the optimization procedures for search engines, it is important to consider with what keywords potential visitors are accessing your website or what words they type into the search engine . For this purpose , put yourself in the place of the Internet and write keywords on paper. By using these keywords , write the contents of your website and pay attention to the changing combinations of terms.

Robots search engines treat your metadata such as title ( 60-70 characters) , description ( 150 characters) and tags (5 keywords max) to display your website when relevant research . These meta -tags should refer to the content of your website in a relevant way . Enter the combination of terms defined above .

For this purpose also use Internet Google Trend research service to check what keywords are being searched for on Google often in your area.

To enter meta tags for your web Flash created with Forum Website Maker , open the programmed in the "Settings " in the " More " menu and enter it your metadata .

In MAGIX Web Designer, you can add meta tags via " File> Publish > Web Site site."

In addition to metadata , equip your navigation module relevant designations .

Note: despite the Flash ® technology used in Website Maker , we have scheduled a specific solution with which the search engines can "read" all the pages and their content. The contents of a file * . Xml will be deposited in the Flash object so that the search engine can find and process the content .

You certainly do not know how important it is to have its own domain. Google believes to be very important in a domain that contains the name of keywords often seized and for your website. The age of the domain also plays a big role. For this reason , we recommend that you create a domain and have a little patience. Improvement does not happen overnight .

Search engines are constantly looking for new and current top content .

Do not forget to write from time to time new text for your web page.

It is best to create a Web blog.

You can get good results with optimization including HTML editors. Repeat keywords defined above in H1, H2 and H3 titles . Also describe the graphics in the ALT attribute of the "IMG" tag .

Integrate the function "Recommend" to your website . Thus , visitors to your site can make it known to their friends. The ideal is to succeed in creating a "snowball " effect. An object "Recommend" Ready is available in the "Other" category of object manager MAGIX Website Maker

The catalog of websites MAGIX can categorize your site so that search engines can index it. In MAGIX Website Maker , go to "Settings" via the "More" menu : you can place your website in the catalog of sites. Thus , your web site is accessible by search engines and other users.

Configure back-links (links back) from other websites, communities, blogs, web catalogs, forums, etc..

 Keep in mind the importance of backlinks . Google considers as very important the links on other websites and redirecting to yours.

Blogs are also essential and very important. Search engines take into account the contents of blogs as very current and index them quickly . Create a blog for you, for example Wordpress , Blogger Blog , etc. . ! Write about it daily a small text file containing a link to your website.

Create your profile on busy communities such as Facebook , Myspace , etc. .. Flaunt them information about your website and insert links to it. Do not forget to accept many friends in these profiles to help them discover your site.

Contact via Twitter by posting current information and links about your website. Twitter's success will certainly get growing in the coming years. The results will be increasingly integrated into search engines.

Come up with exciting about your website or on similar themes Web videos and publish them on Youtube.com and other video portals like myvideo , vimeo.com , etc. .

Tip! MAGIX Movie Edit Pro is a great software to create videos .

Post the address of your website in forums and participate in them actively .

In addition, it is also advisable to place your website directly from search engines: Google to see http://www.google.com/addurl or web catalogs such as www.dmoz.org .

Bookmarking social :

Social bookmarks are favorite web addresses and other Internet users can save and share them. Thus, the website can best be sought and found. The robots of search engines also roam these online services. There are many suppliers in which you can store your Web site, for example

www.delicious.com.

The site http://www.addthis.com book an excellent overview of all these suppliers.

Friends & family

Your circle of friends is an excellent special opportunity to let you know. Convince your friends to include from time to time the URL of your site on their Web pages, their blogs, their profiles in various web communities. Simplify their work by preparing them and sending them text, links included.

Your checklist for optimization procedures for search engines

1. Find suitable keywords for your website.
2. Enter a title, description and tags for your personal page.
3. Harmonize your metadata with the content of your page.
4. Register a domain whose name contains the important keywords.
5. Write regularly blogs in which are links to your website and share them with other users on Twitter.com.
6. Post your web page on other sites, forums, communities, blogs, etc..
7. Register your website with search engines, catalogs and Web directories.
8. Create profiles in communities such as Facebook and expand your circle of friends.
9. Convince your friends to place links to your website in their personal pages and blogs.

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