Search engines (Google, Yahoo, Bing, Baidu ....) are always the number one place where people turn when they want to learn something new or solve problems. If you want your website to attract users and to maintain the level of care they need to survive, investment in SEO (SEO) is obvious. However, the (SEO) done wrong can sometimes end up doing more harm to your web site well, and it is easy to make mistakes if you do not have experience in the optimization search engines . Here are ten things to avoid if you want your website to succeed in the search engines.
Mistake # 1 - Bad UI and UX
It's amazing how many webmasters still believe that you have to sacrifice the user interface and user experience to obtain the best results in search engines such as focus on building links. If anything, the opposite of how search engines work today. Algorithms is like the Google Panda is designed to lower the sites that offer users a bad experience and poor.
The site design and design are always starts with the user and the search engines come second.
Test your interface by placing it in front of your users. Experience has taught us that the vast majority of users will interact with a website in the same way, and just a small sample to see how many of your users will react to the design and how will behave .
Mistake # 2 - low speed loading Web pages has an impact on SEO
Do not assume that all users of your website has a fast internet connection like yours. So avoid using Flash-based and do not use images or animations where the text will suffice interfaces. This is especially important with the recent push the mobile experience, where internet connections are much slower compared to wired connections.
A large proportion of visitors to your website leave if the site does not load after a few seconds after dialing the website address. You do not have to sacrifice the media, but it should load the latest and the site should be usable without it.
Do not skimp on accommodation. Nothing is more frustrating to a user that the use of high-speed Internet and still struggling with a website that loads as if it was 56K.
Mistake # 3 - Ignorance of the use of social media
Even if all of you assumed this is the search engines, you've probably heard the expression, social networks, then you would still need to care about social media. Search engines currently use social signals in their ranking algorithms (such as Google search engine which gives the advantage to Google+ signals). While they are not as important as the links, but social signals become more and more a sign of confidence that gives legitimacy to your other signals.
Mastery of social media requires more testing the placement of your social buttons. It requires the creation of content that requires to be shared and regular contact with your target audience. Interaction with social influencers may be more importante.vous have reached this stage you can also read Social media can they be your primary marketing strategy?
Mistake # 4 - Blog Content with worthless
Search engines are being designed to evaluate how a page solves problems for its users. It's not a perfect system, as everyone who came to a spam site knows, but it tends to filter spam over time.
With each element and each line of content you create, you must identify the problem, it tries to resolve and make sure it solves the problem better than any other content on the web. If you can not do that, that is to say, to enhance your content from the rest of content on the web, this means two things: either you target your content with keywords saturated or n do not invest enough in your content.
This is where it's worth it to hire talent from outside. If you are not informed enough on the theme and without professional knowledge, or do not have the talent to present the most useful way, then it'll just pay someone with experience professional quality. Hire someone with a popular blog on the theme and leverage their reputation to build your own. This is what you can really stand out in the competition.
Mistake # 5 - Targeting search engines rather than
The days of keyword density is completed, and they ended long ago. It's amazing how many times we still face this misconception. If your keyword is in the title, and that's what the article is about, you have met your needs keyword. Trying to impose any kind of artificial frequency in the use of keywords is reflected in an article that looks like spam to any visitor who reads it.
The same goes for the optimized anchor text. Yes, if you can fit a variation of your keyword in the anchor text of a backlink, you should do it occasionally. But anchor text is not the holy grail of link building as it once was. In fact, an over-optimized anchor text is a destructive force that can actually harm your ranking or find yourself penalized by the search engines. While you concentrate on building links that get a click-through.
One of the most positive signals that you can send to search engines currently is a repeat visitor. If a user searches for a phrase and clicks through your site more than once, the search engines take this as a very positive sign and send more and more users to your website.
Using analytics to monitor which pages have the highest number of visitors in return. So with these pages you need to emulate your next articles, and these are the pages that should be encouraged.
Mistake # 6 - Wrong site architecture and URL Rules Appointment
This is a particularly easy mistake to make and it can be harder to do the things that you might expect. Here are some things you should try to avoid:
Several pages with the same or similar content, it is particularly problematic for e-commerce sites, they often harbor a large number of articles with similar content based on different products. If possible, you want to change the contents of the articles so it is different for each product. It is not always possible, of course, and it can consume a lot of time to do so. Another possibility is to simply put noindex for pages with duplicate content so that Google can not see. Yes this method will filter the pages of products displayed on the search results, but also prevent an algorithmic demotion of your site.
Dynamic URLs - they can be a crucial element in some interfaces, but they can be very disturbing for the search engines. Once again, you want to ensure that your dynamic URLs are created in a folder that gets noindexed, or it can lead to lead to massive duplicate content issues, and confusion of the search engines about what page to display in the search results. So create a single canonical URL for each piece of content on your site and focus on the promotion of these elements. So do not forget Noindex for your dynamic URLs.
Appointment Meaningless URL it is less a problem than it was in the past, if the architecture of your site is already built around the wrong URL, go back and change the bad URLs is actually against-productive. However, to maximize the utility of search engines, you want to adjust how URLs are built in the future, a good appointment URL hierarchy makes clear site and explains what she's talking about each page.
Redirection, - in general, you should avoid redirects where possible. Too many redirects tell the search engines that your pages are unstable and will not withstand the test of time. Redirects are sometimes unavoidable, but you need to run properly. In almost all cases, you must use a 301 redirect, not a 302 redirect or 307 redirect. A 301 tells the search engines that the page has moved permanently, and the search engine treats it as a link to the new page. Redirection always causes a drop in the power rankings of the old page to the new one, however, avoid the use of redirects when you do not need.
Mistake # 7 - Do not claim Google+ Authorship
Google + is one of the less popular social networks, and it is not uncommon for the digital marketing specialists and webmasters to ask why it is worth it to claim the Authorship. It is a mistake, because Google + is the social network that the search engine Google offers free access to its signals. Every interaction on this social network is monitored and controlled by the search engine, but Google can usually tell which accounts are managed by real humans monitoring the activity on their other properties like YouTube and Gmail.
Google calls + Authorship be worthwhile even if it was just a simple advantage: capture your photo on the results of research. By placing your picture next to your search result, Google + Authorship makes your search results stand out and seem more trustworthy. Inevitably, this encourages clicks and sends more traffic to your website.
Many believe Authorship will eventually participate in a concept called AuthorRank well. AuthorRank would give higher rankings to articles that have been written by authors who have sent positive signals in the past, and probably that show a lot of activity and draw attention to Google+.
Mistake # 8 - Build too many links in a short time
Any strategy that allows you to build a large number of links on your own or through an automated software is dangerous. This sends artificial signals to search engines, and it indicates that the profile of your link is being manipulated: it is not natural but artificial. This can lead to rapid penalties that hurts your position then a decline in traffic and damage to your income.
Do not confuse things, this is a warning to caution against the use of tactics that attract a large number of natural links in a short time. These artificial strategies are totally above board, for strategies against the construction of the long-term bonds are the best possible way to improve your positioning in search engines.
The question is where the links are. Google disapproves of the links that you build yourself. It's that simple. Ideal for Google is that all links to your site should be quite natural, and no one would tell a link to their own website.
This is clearly a lack of sense of reality, but it should help you understand how to approach the creation and strengthening your relationship. Just because a link is built by hand this does not mean that it is a link that Google wants to see. To protect your site in the long term, you need to focus on building links that are defensible as marketing efforts.
A question asked very forums and blogs SEO: would I build this link if it were a nofollow link? If you would not, it means that you create the link purely to manipulate the search engines, and it means that your method of building links is strictly outside the terms of use of Google. This is true even if the content is of high quality and everything else is done.
In asking this question, you can focus on building links that bring traffic to your site and promote the content in places where it will attract natural links. This not only sends all the right signals to Google, it also ensures that your marketing strategy will be successful even in the absence of search engines.
Mistake # 9-Ignore the value of content marketing
Content marketing is the art and science of attention and build trust with the content alone. This is to promote your content in places where you can increase your reach and customer loyalty with content that keeps on giving. This means that you increase profits content beyond pure SEO, start to embrace the power of social networks and email marketing, and you start to think about the comments and other collaborations as an opportunity to send your site visitors from other sources of traffic "referral traffic".
It also means that you start to put a little less emphasis on website traffic and a little more focus on the impressions of the brand. Several studies suggest that perceptions of the brand influence sales of more clicks do, and that should influence your approach. Clearly, it is always better to have print on your own site, where the data are more easily measured and you have full control of the message, but if you focus too much site traffic, you will lose the opportunity to increase prints elsewhere.
In conclusion, the sale means satisfied to learn about how the viral promotion works, and what makes people want to continue to pass along a piece of content. Viral promotion is one of the most important ways to increase your reach, although it is important to take the right balance between the scope and relevance.
Moreover, it is important to recognize that customer loyalty Equally important is that increasing your reach, and approach each goal is different.
Moreover, it is important to recognize that customer loyalty Equally important is that increasing your reach, and approach each goal is different.
Mistake # 10 - Wrong choice of SEO Agency
It is almost always better to hire a SEO agency (SEO) than trying to do it yourself, but choose the wrong agency may be even worse. Here are some criteria to consider when you choose an SEO agency:- An SEO agency should have some emergency and contingency plans, or if they fail to deliver results or you do not hang by a penalty.
- The SEO firm should have a unique selling proposition that distinguishes them from other SEOs.
- They must be transparent with you about SEO the way they do business.
- They should be based primarily on the tactics and strategies that work, no matter how little the search engines change.
- It should specify how they intend to do, as SEOs, you an authority in the industry when they are not experts in your industry.
- They should have strong communication skills and interpersonal skills.
- They should share the results of previous success.
- You must play an important role in the process of SEO for your industry.
The important thing to remember is that SEO is evil can actually do more harm than good
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