Optimization for search engines (SEO) peeled [solopreneur Podcast # 5]

1. File: SEO Explained

Definition :

Optimization for Search Engines (SEO, Search Engine Optimization) is a set of techniques that can be positioned in the best web in the organic results of search engines for keywords defined a page.

Objective : Receive targeted and sustainable traffic.

White hat SEO vs. Black-hat SEO . The first includes techniques that appeal to Google and the second is to fool Google. It can be very effective but it is very risky. I recommend.

Advantages : free traffic and targeted

Disadvantages : Time-consuming algorithms and changing over the years

Onsite SEO

Importance of content :

• Google reference the content of a site and not the design, the style of your writing, for example. It is mainly written content
• The quality of content is also important. The use of targeted keywords is paramount. You must write a text that contains words that we want to be referenced.
• Do not copy content from another site. Google will realize that you are not the original author of this content. If this "theft" is repeated often, your site can be punished by Google.

Coding :

• The hierarchy of the site must be well done. Use tools such as Prestashop, Magento or WordPress help much.

URL :

• Short
• Relevant
• Incorporate keywords

Meta tags and tags :

• Tag title (title tag)
• Meta description (meta description)
• alternative text (alt text)

Offsite SEO

Importance of Links : Links are the currency of the web. The more you have, the better. It also has to be quality links (from authority sites that share the same theme)

To acquire links actively:

• Join directories (ranking of the best links: http://boost.bookmarks.fr/liste-201110.html )
• Writing sponsored articles (but beware
• invited papers

Social Media or SMO (social media optimization)

The likes, tweets and Google +1 are extremely important for SEO of a website. It is imperative that you installed these buttons on your site.

-> Free Training Video on Web marketing: Ê  www.ecommercer.fr / training

2. My News

• This podcast Solopreneur was voted number 1 on iTunes in the new categories for Business and Marketing
• Display advertising on c e website (just below the title)
• Balance husked month of March 2012 + interview
• Writing my eBook for For Him Blog
• Project communication POURE  Move your Paris City Ê during the Saints 2012

3. Tool: Rapportive

Rapportive allows you to see details of your contacts without doing anything except to connect to social networks. You can also add details.

Very useful for storing previous contacts and saves time not having to go read emails précédents. Ê can also see if they subscribe to our mailing lists Aweber. You can also add social media. Free tool.